Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

Podcasting since 2023 • 187 episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Latest Episodes

Transitions ARE the Work: Building with more runways and landings

It's tempting to think of transitions as temporaries. Dead zones. The throat-clearing before we rush in and get to "the real work". But what if the setup, the shutdown, and the in-between moments aren't the b...

September 11, 2026 • 21:49

The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow

In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistenc...

September 08, 2026 • 37:36

Do We Really Need More "Relatable" Content?

"Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? What exactly does it mean to be "relatable"? How on earth are you even supposed to do that?What if I don't wanna' ...

September 01, 2026 • 29:30

Fresh Outta' Magic? 5 Ways to Rekindle the Spark

Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? In this episode, I'l...

August 25, 2026 • 22:08

Is Consistency for the Birds? Eradicating the hobgoblins

Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50...

August 18, 2026 • 20:42

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Fan Mail

it’s so funny, I was thinking how I wanted to text you and tell you how much I loved your episode this week about pricing and lo and behold, I saw this "text Emily" thing at the top of your Apple podcast description preview copy! What a fun feature anyway, great episode and this is Courtney by the way ☺️

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