Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Podcasting since 2023 • 149 episodes
Small Business Casual
Latest Episodes
Discover Your Brand Personality: Amplify your message and increase your connection
AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content y...
•
28:27
Clarity Over Cleverness: Writing Titles People Actually Click
What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? In this episode, we cover simple dos (and dont's) for writing titles, headli...
•
32:41
Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. In this episode, we explore digital minimalism and how going ...
•
1:00:02
More than "Just Words": Crafting a Message that Goes Deeper
Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. ...
•
32:45
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
The Karen Kenney Show
Karen Kenney
Wiser Than Me with Julia Louis-Dreyfus
Lemonada Media
Don't Be Caged By Your Age
Ande Lyons
The Secret Room | True Stories
Ben Hamm
What It's Like To Be... with Dan Heath
Dan Heath
Family Twist: A Podcast Exploring DNA Surprises and Family Secrets
Corey and Kendall Stulce
The Solo Grind
Teresa Schlup, The Original Caffeine Creative
The Craft of Custom
Paul LaRoche & Emily Aborn
Podcasting Made Simple
Alex Sanfilippo, PodMatch.com
