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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Episodes
122 episodes
Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
How do I grow my podcast? How do I grow my business? They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? I’m doing something totally different in ...
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21:29
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Your Guest Prep Talk (Tips for Podcasters & Speakers)
I've seen far too many podcast guests and speakers who are just winging it... Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. ...
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37:42
The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
Looking to be a guest on more podcasts? Want to improve your guesting/hosting skills and be a better collaborator? This month, we're breaking down the numbers to help you become even BETTER and know how to spend your tim...
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38:50
9 Ways to Overcome Overthinking
I can overthink, outthink, rethink, and retroactively think my way into anything BUT momentum. Can you relate? If so, this episode is for you! This episode is for you if you identify as an overthinker (or just a little t...
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26:17
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The 5 Spheres of Influence & How to Nurture Each One
You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with. Your business isn't relevan...
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28:46
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6 Tiny, Big Business Game-Changers: reminders for the season you’re in
No matter your pace right now, no matter what you can and can't accomplish or check off your to-do list, you're not broken, behind, or failing. You’re right where you need to be. This episode gives you 6 tiny, impactful reminders to...
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22:45
5 Ways to Increase Psychological Safety in Your Marketing
In a world full of loud opinions, tearing people down, judging, and polarization... It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an i...
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22:03
Is it a Creative Block or... something more?
What’s really behind our creative blocks? Are you actually "blocked" or is there a truth trying to make its way out and give you a message? Sometimes what looks like procrastination, resistance, boredom, and blocks is
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27:53
Social Platform Plot Twists: review and regroup your social media presence
Were you sick of social media, uh, long before yesterday!? I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! ...
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38:27
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Your Mid-Year Marketing Checkup
If your business had a body, how would its heartbeat be? Would the pulse be alive and thriving? Or slowly dragging forward? In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging!
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24:18
Stop Shouting into the Void: Step Inside Your Marketing Comfort Zone
Do you feel stuck shouting into the void? Trapped in comparison? Drowned out by the noisy online space? What if you don't need another opinion, strategy, opt-in, course, or coach? What if you don'...
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32:13
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Asking for the Help You Need
We all get by with a little help, but... Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! In this episode, I'll share some c...
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38:00
Becoming Distraction-Proof: Maybe time isn't the problem
You don’t need more time. You don’t need more motivation or inspiration or another planner, course, shiny object, or time management method… you more attention. And LESS distractions and clutter. I recently did an episode on
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30:31
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Clarity isn’t a Magic Fairy - but it does have special powers!
One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. When it comes to our businesses, forget content, cash, and all the other stuff they say ...
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29:40
Red, Yellow, or Green Flag. Which is it!?
There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tr...
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36:00
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It's Not Just a Numbers Game. 6 Ways to make your message more impactful
More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE im...
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23:33
Adventures in Time Management: Productivity experiments for every task and personality type!
Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between?Whether you’ve shown TIME whose boss or let it run the show and bowl y...
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39:41
Why Can't We Be Friends? Mixing Personal & Professional Relationships
Can you / should you befriend clients?Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be?Often debated in business c...
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30:03
Do You Need a Regroup? What to do when something's gotta' give
Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change?Something’s ...
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21:21
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9 (Fun) Ideas to Use AI to Improve Your Marketing
When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. Two...
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23:49
Episode #100(ish) Shiny Object? Or Solid Gold?
Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMeHow do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special...
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47:05
How to (easily) Create Entertaining, Educational, Actionable Content
As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolt...
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32:53
Keys to Being Conversational: without being unprofessional or unplanned
Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actual...
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19:37
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