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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Episodes
95 episodes
How Your Messaging Helps Set Boundaries & Achieve Your Goals
We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s ki...
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27:53
Know, Like, Trust: Action Steps to Build KLT
You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Ofte...
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30:04
Don't Make Them Cry to Get Them to Buy!
Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! ...
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23:06
What's In it For ME? Focusing on Benefits vs. Features
On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around t...
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22:16
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Making Stories Work in Your Content
A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effective...
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21:42
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Just Say "No" to Bro Marketing
Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we br...
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23:25
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Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business
Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything...
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21:19
4 Top Takeaways from 53 Podcast Guest Interviews
This past year, one of my main focuses was on podcast guesting. And focus I did. After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of ...
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41:17
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Do You Hear What I Hear? The 5 levels of listening
You probably don't need me to tell you that listening is key for relationships, business, and growth. Did you know it's ALSO important in your content and marketing?! Listening can help: 1. Build connection an...
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29:53
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4 Lessons Learned in 2024 to Inform Your Future Marketing
In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. We talk about: W...
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27:18
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Let's Talk Boundaries! Setting boundaries for life and business
I know, I know... setting boundaries is hard. You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drain...
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34:20
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Weathering the Social Media Storm: Navigating what to share when life happens
Leave a VoicemailSometimes, there aren't words. And sometimes, it's OK not to have any. It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unf...
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26:41
Your Marketing Blueprint Made Easy(er)
Leave a VoicemailDo you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and now where to start? "It'll all be great, you...
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32:01
Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!
Leave a VoicemailThis week, we're diving into questions I get asked often as a marketing consultant and copywriter, as well as questions submitted by listeners like you! In t...
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31:56
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What a Tattoo Taught Me About Business
Leave a VoicemailSpoiler alert: I recently got my first tattoo!Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of ...
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34:58
6 Ideas to Make Marketing Less Dreadful
Many entrepreneurs and small business owners I talk to DREAD creating content. I hear all the reasons: You get stuck thinking of ideas You overthinking everythingYou feel overwhelmed by it
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24:15
4 Creative Ways to "Network" (fresh ideas for connecting with others)
Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating ...
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28:41
Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. I...
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18:23
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The Four Tendencies for Your Marketing
Leave a Voice Mail for the Show! We all face two both outer and inner expectations in life. Outer expectations are things like replying to that text your friend sent ...
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30:26
Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. In this episode, I share four varieties of content creators, the four...
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29:10
4 Buyer Mindsets to Consider in Your Business
"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford I've shared before about various stages your ...
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32:27
The Perfect Blend: Art & Science in Your Business and Website
I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. A little crea...
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31:17
What to Do When You've Been "Phoning it in"
The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. Nowadays a lot of us work virtually or re...
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37:29
Adventures in Podcast Hosting (your frequently asked questions, answered!)
Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your l...
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29:57
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