Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
It's Not Just a Numbers Game. 6 Ways to make your message more impactful
More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.
In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.
Inside the episode, we go beyond the numbers in:
- Podcast guesting, pitching, and speaking engagements
- Clients, money, and projects
- Search engine optimization (SEO) in keywords and beyond
- Website traffic, site visitors ≠ clients
- Social media
- The words you choose
- And of course, MORE!
Resources & Links Mentioned
PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own)
My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)
Barb Davids of Compass Digital Strategies
My quick tips on brevity and clarity:
- Start with WHY now
- Ask why it matters to THEM
- Use specific emotions and wording
- Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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