Social Platforms: Review & Regroup Your Social Media Presence Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

All Episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Social Platforms: Review & Regroup Your Social Media Presence

June 24, 2025 • Emily Aborn

0:00 | 38:27

Text Emily!

Were you sick of social media, uh, long before yesterday!?

I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media!

I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business.

Social's not going anywhere anytime soon, but how we engage with it can (and should) evolve. This episode is one part social media burnout buster, one part reality check, and one part the pep talk you need to rinse, reset, and refresh!

You'll get ideas for rethinking how you're using social media platforms and where you're focusing your creative energy to achieve your goals.

Inside the episode:

A social media journey that dates back to the late 90s
The plot twists and pivots of social media
Signs you might need a little more giddyup in your social game
Defining your top goals for social media
Considering who you're speaking to
Evaluating your strengths and aligning them with the platforms you choose
Streamlining for your realistic bandwidth
Giving platforms a purpose
Committing to experimentation
And more!

Quotes & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES

“Human nuances cannot be fully captured by social media carousels.” - Karen Kenney

FREE coaching mini-sessions with me via Hannah Grimes

Andréa Jones Mindful Marketing Podcast Episode #357 - Bluesky for Business? Here's the Deal

About Me, Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack