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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Clarity isn’t a Magic Fairy - but it does have special powers!

May 20, 2025 • Emily Aborn

0:00 | 29:40

Text Emily!

One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY.

When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King.

In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our community, with collaborators and clients.

In the episode:

Clarity as a key to building trust
What clarity isn't
What clarity is
4 Ways to cultivate clarity in your communication
3 Ways to build trust through clarity
Questions to reflect on
And more!

Resources & Episodes Mentioned

Plan Your Content with Ease: Four Structures to Give a Whirl

Repetition vs. Cohesion: Why I want you repeating yourself MORE!

Avoiding Distractions in Your Content

NEPG Meetup in Westford, MA: Saturday, June 14th 12pm-2pm

The Four Agreements of Collaboration

Barb Davids of the Small Business Sweet Spot Podcast

Vanessa Von Edwards on Instagram (Warmth, Competency, and Confidence)

About Me - Let's Connect!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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