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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
Social Platform Plot Twists: review and regroup your social media presence
Were you sick of social media, uh, long before yesterday!?
I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media!
I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business.
Social's not going anywhere anytime soon, but how we engage with it can (and should) evolve. This episode is one part social media burnout buster, one part reality check, and one part the pep talk you need to rinse, reset, and refresh!
You'll get ideas for rethinking how you're using social media platforms and where you're focusing your creative energy to achieve your goals.
Inside the episode:
- A social media journey that dates back to the late 90s
- The plot twists and pivots of social media
- Signs you might need a little more giddyup in your social game
- Defining your top goals for social media
- Considering who you're speaking to
- Evaluating your strengths and aligning them with the platforms you choose
- Streamlining for your realistic bandwidth
- Giving platforms a purpose
- Committing to experimentation
- And more!
Quotes & Resources Mentioned
“Human nuances cannot be fully captured by social media carousels.” - Karen Kenney
👉🏻 EXTENDED SHOW NOTES
FREE coaching mini-sessions with me via Hannah Grimes
Andréa Jones Mindful Marketing Podcast Episode 357) Bluesky for Business? Here's the Deal
About Me, Let's Connect!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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