Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
How to (easily) Create Entertaining, Educational, Actionable Content
As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally).
While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals.
In this episode, you'll learn my super simple content framework:
- Soil (Foundational)
- Water (Educational)
- Sunshine (Personal/Relatable)
- Wind (Promotional)
You'll also learn how to give each and every piece you create a single job to do and a purpose!
Inside this episode on creating entertaining, educational, and actionable content:
- The tried-and-true framework so you never have to overthink your content again
- Why you need to tell people who you are and what you do
- How those photos of your dog help people laugh, be entertained, connect, and relate to you
- What to share to help your community and clients
- How to reframe promotional content and calls to action if they feel uncomfortable
- How to give each piece of content a singular goal
- Structuring your content with a simple rinse and repeat method
- Experimenting and practicing to find what works
- And more!
Resources & Links Mentioned:
👉🏻EXTENDED SHOW NOTES
The Dandelion Episode - Why I'm so obsessed with dandelions
About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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