Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
5 Ways to Increase Psychological Safety in Your Marketing
In a world full of loud opinions, tearing people down, judging, and polarization...
It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an idea because I didn't feel safe sharing my viewpoint or belief.
You can choose to do things differently.
You can choose to be a business owner who helps to create and foster a sense of psychological safety throughout your marketing and messaging.
In this episode, we get into 5 ways to increase psychological safety in your marketing and business, plus why it matters not only for building trust, but also to be the kind of person people want to return to time and time again!
- Defining "psychological safety"
- Why it matters in our messaging and marketing
- How to use inclusive and non-judgmental language
- Validating struggles and challenges
- Inviting vs. demanding
- Transparency in intentions
- Encouragement over manipulation
- And more!
Resources & Links Mentioned:
Definition: Psychological safety is a feeling that you won’t be punished, judged, or shamed when you show up honestly. When you take risks, when you make a mistake, or share opinions, thoughts, ideas, or when you ask for help. Even when you might challenge the status quo, you can still do so without worrying you’ll be attacked or torn down.
Karen Kenney's Episode of The Karen Kenney Show: SAFE ENOUGH
Content with Character Episode: Just Say "No" to Bro Marketing
About Me (Let's Connect!)
I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
