Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!
Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.
From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).
I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!
Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
I do NOT accept pitches outside of PodMatch.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Red, Yellow, Green... Which color is the flag?
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There have been plenty of times I haven't trusted my gut, both in life and in business.
Sometimes ignoring it has me chasing a shiny object...
Sometimes it leads me to think I need to change everything NOW...
I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency.
My MAIN downfall is not listening to my gut and ignoring red flags, or second-guessing the color I'm seeing.
Red, yellow, or maybe even green? Gah! What color is the flag? That’s where we’re headed in this episode:
- 6 Common reasons we ignore the red flags
- 7 Red flags reminding you to run the other way
- 7 Yellow(ish?) flags reminding you to proceed with caution
- How to get better at spotting red flags and upholding your word to yourself
- 5 Ways to say no professionally (and a bonus silly one 🤪)
- And more!
Episodes & Resources Mentioned
Do You Need a Regroup? (Apr. 2025 CWC)
How Your Messaging Sets Boundaries & Achieves Your Goals (Feb. 2025 CWC)
Let's Talk Boundaries (Dec. 2024 CWC)
Setting Time Boundaries for Your Business and Life (Jun. 2024 CWC)
About Me (aka Let's Connect)
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I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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