Welcome to Content with Character (now Small Business Casual) Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

All Episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Content with Character (now Small Business Casual)

April 25, 2023 • Emily Aborn • Episode 0

0:00 | 10:36

Text Emily!

Welcome to the Content with Character podcast with me, your host, Emily Aborn!

This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show.

I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me.

After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.

In releasing this podcast, I’m showing up as my nerdy, wacky, sometimes slightly neurotic, animated, reliable, and creative self because that's what I want to inspire YOU to do too!

One thing I see and hear far too often is podcasters, coaches, consultants, small business owners, and solopreneurs who WANT to create more momentum in their marketing, yet they’re trying all of these methods that don’t feel right for them... and as a result, everything feels a bit like throwing spaghetti at the wall.

I watch people struggle to create content because they don’t have time, don’t know where to start, don’t feel like they can write, or get hung up thinking they have nothing to say.

I hear people who want visibility, but the way they’re being shown to get visible feels icky or disingenuous to them, and that’s exactly why this podcast was created.

I’m Emily Aborn, a Small Business Copywriter and podcaster. I’m extremely passionate about empowering businesses and creators to get their message and ideas out into the world in a way that’s clear and draws people to work with you who you want to work with.

This podcast will inspire you to take action, to experiment with some unconventional and out-of-the-box approaches to being visible, and I really want to save you time, energy, and headache when it comes to your content creation and marketing.

Connect with Me, Emily Aborn:
Website - EmilyAborn.com
Instagram - @EmilyAborn
LinkedIn - Emily Aborn
Email - emily@emilyaborn.com
Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here!

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