Content with Character

What's Content Marketing Actually? And Why it Matters So Darn Much!

May 16, 2023 Emily Aborn
Content with Character
What's Content Marketing Actually? And Why it Matters So Darn Much!
Show Notes

What's content marketing really? 

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory and end up getting stuck. 

This podcast will answer: 

  • What's content marketing? 
  • What's the difference between content and copy?
  • What's the same between content and copy? 
  • Do you need both content and copy in your business? 
  • How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel
  • And more! 

About the Podcast and Host, Emily Aborn:

The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
FREE She Built This Community:
She Built This podcast:

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