The Myth of Consistency (three marketing messages giving you the wrong idea) Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

The Myth of Consistency (three marketing messages giving you the wrong idea)

June 13, 2023 • Emily Aborn

0:00 | 23:58

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For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap.

Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency.

This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space.

And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself!

We cover:

How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode
What consistency is and isn't
What frequency is and isn't
What frequency and consistency have to do with one another
Three action steps to being more consistent
Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails
How visibility is a two-way street
How I'm going to WIN at being the best wife, auntie, dogmom in the world
And more!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

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