Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
IS it About You? The About Page Debate
You’re so vain…
You probably think this About Page is about you…
Wait, is it!?
Is it not!?
Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all!
Well, maybe I'll let you draw your own conclusions after you listen...
But we will definitely talk about writing your About Page.
There are two general camps: The argument that your about page is about you. And the argument that your about page is about your clients.
Which is right? Is your About Page about YOU or is it mostly about the clients you’re trying to attract?
In this Episode:
- For most solopreneurs, the About Page is the second-most-visited page on your website
- What are people looking for when they come to your About Page?
- What elements does a good About Page include?
- Does your About Page need to tell your entire life story?
- How to create a connection on your About Page
- What else to include on your About Page
Resources Mentioned:
Last week's Content with Character episode "How to Write About Yourself"
FREE Bio-Builder Download
About the Host:
Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.
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