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Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

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Small Business Casual

Four Hidden Benefits of Creating Content

November 07, 2023 • Emily Aborn

Text Emily!

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!

Discover how your content gives back to those experiencing it and to you in this episode.

Topics covered:

What is content?
How to consider why you create content in the first place
Your content can change someone else's life
9 Things your content can do for others
Four hidden benefits for you, the content creator
And more!

Resources mentioned in this episode:

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced

Quotes:

“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion

"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller

"Art is about the maker." - Rick Rubin

About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.