Content with Character

Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing

November 28, 2023 Emily Aborn
Content with Character
Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing
Show Notes

I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business.  I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. 

Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and business. 

In this week's episode, we're going to talk about big, bold, audacious goals, and setting REALISTIC expectations around our marketing and visibility. 

What's inside: 

  • Three questions to ask yourself to spur big dreaming 
  • How the online space can set us up for disappointment
  • Four things to consider when setting realistic expectations around your marketing and visibility efforts 
  • Considering your marketing on the whole 
  • Perfection right out of the gate is unrealistic 
  • One-side-doesn't-fit-all 
  • If you build it, they'll come IF...
  • And more! 

Links and Resources Mentioned:

Recent Content with Character Episode on Taking a Break

Jessica Terzakis' LinkedIn post on Passive Income
Rosemarie Callendar's NEW Podcast Episode #3 "A Simple Strategy to Set Realistic Goals for Your Podcast"

Questions For Your Reflection: 

  1. What do you REALLY want this year in your business? 
  2. What do you want your business to look like and how does it marry with / complement how you want your life to look? 
  3. What’s realistic this year for YOU to achieve right now? What steps do you need to get there? Can you nudge yourself just a bit further and dream a smidge bigger? How can you stretch your goals just a little bit more? Make your dream a little bolder and edgier. 

Connect with Me, Emily Aborn, Content Copywriter

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

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