Content with Character

Discover Your Content Creator Archetype

January 02, 2024 Emily Aborn
Content with Character
Discover Your Content Creator Archetype
Show Notes

An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… 

Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. 

In this Content with Character episode, we’ll cover nine content creator archetypes so you can bring MORE of yourself into this world and overcome the challenges you face around marketing and messaging. 

In this episode, we'll get into the strengths, pitfalls, and some tips for navigating your content creator archetype: 

  • The Reformer 
  • The Caregiver
  • The Achiever 
  • The Creative Individualist
  • The Investigator
  • The Problem-Solver 
  • The Enthusiast (aka the Party Bus Driver) 
  • The Heroic Leader
  • The Peacemaker 

Reach out and let me know which archetype YOU are as a Content Creator! Email Me: or visit the links belows!

Links Mentioned:
She Built This Episode with Lisa Dadd on Soul Sales Archetypes
Strategy Session with Me, Emily Aborn 

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

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