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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
How Dandelions Can Inspire Your Marketing: An Easy Content Framework
In this episode, I talk about Dandelions and what they have to do with your marketing.
We're actually going to get a little bit into gardening too, but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion.
Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide!
Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish!
This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content.
I get into:
- Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower
- A simple content strategy that will help your content garden flourish
- How to consider your foundational content
- How to consider your helpful content
- How to consider your personal and inspirational content
- How to consider your promotional content
- Giving clear calls to action in a way that's uniquely YOU
- A reminder of why we need to share promotional content
- A mistake I see many entrepreneurs make with their content and its impact
- A month's worth of content ideas
- And an easy action step to get you started
About the Podcast and Host, Emily Aborn:
The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world.
I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.
I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.
Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/
If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a R
