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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
The Myth of Consistency (three marketing messages giving you the wrong idea)
For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap.
Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency.
This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space.
And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself!
We cover:
- How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode
- What consistency is and isn't
- What frequency is and isn't
- What frequency and consistency have to do with one another
- Three action steps to being more consistent
- Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails
- How visibility is a two-way street
- How I'm going to WIN at being the best wife, auntie, dogmom in the world
- And more!
About the Podcast and Host, Emily Aborn:
The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world.
I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.
I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.
Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/
If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.
