Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Plan Your Content with Ease: Four Content Structures to Give a Whirl!
Did you know that every Content with Character episode has a similar structure?
I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro.
Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU!
In this episode, I share:
- Why you might want to implement content structures in the first place
- Four content structures to consider giving a try
- The pros and cons of each of the content structures I share
- Examples of these content structures in action
- And how to apply content structures for yourself!
Resources and Complementary Episodes Mentioned:
"Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode
"Pain, Problem, Solution: What are they feeling?" Episode
"Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure)
Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure))
👉🏻 EXTENDED SHOW NOTES ((blog format))
Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
Email: emily@emilyaborn.com
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