Content with Character

The Pants Story: How to stop people-pleasing in your marketing

Emily Aborn

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Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... 

People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! 

Like ice cream, people-pleasing comes in different flavors and varieties. 

The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.  

In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 

  • 5 Common types of people pleasing 
  • How people-pleasing shows up in our content and marketing 
  • Tangible ways to share about your business, without the people-pleasing! 
  • 5 Tips to help you focus on being YOU, no matter what
  • And more! 

Quotes and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.

Email: emily@emilyaborn.com
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