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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Adventures in Podcast Hosting (your frequently asked questions, answered!)
Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more!
Inside the episode:
- Should you start a podcast?
- Is the podcast market too saturated to fit yours?
- A few reasons to start your podcast
- How much time does it take to host a podcast and what kind of consistency should you maintain?
- Ideas for formatting your show, planning content, guest considerations
- And more!
Resources & Links Mentioned:
🎙️ Alesia Galati's Listeners to Leads Podcast
🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel"
🎙️ PodMatch*
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Alesia Galati's Strategy Session
About YOUR Podcast Host, Emily Aborn:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.
Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.
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Email: emily@emilyaborn.com
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Book a Strategy Session with ME!
*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do.
