Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
The Perfect Blend: Art & Science in Your Business and Website
I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website.
A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur.
In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want!
Get out your favorite paintbrush and best beaker and let's dive in to learn:
- What a win-win-win collaboration in action looks like
- 5 Elements that work together for a successful business
- 4 Components of science to bring into your business and website
- 3 Artistic touches to sprinkle throughout business and website
- Additional ideas for blending art and science together as an entrepreneur
- And more!
Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science
Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix)
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)
SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)
Let's Connect & About Me!
Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... a Jeopardy contestant (from my couch of course), wife, and dog cuddler.
I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with YOU!
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Email: emily@emilyaborn.com
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