Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
4 Buyer Mindsets to Consider in Your Business
"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford
I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing.
We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers.
In the episode:
- Introduction to the 4 Hidden Levels of Consciousness
- The marketing that appeals to Reactive buyers
- How to ensure you're speaking to Willful buyers and have offers to move them up the levels
- How to better connect with the Intellectual and Intuitive buyer types
- Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU.
- And more!
Resources Mentioned:
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"
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I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
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