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Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

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Small Business Casual

4 Creative Ways to "Network" (fresh ideas for connecting with others)

October 29, 2024 • Emily Aborn

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Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.

We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships.

Ahem, meeting people.

If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum.

Ready to get inspired and equipped for making new friends?

Inside the episode:

Why relationships and making connections matters (now more than ever!)
Why I like to think outta' the box when it comes to "networking"
How to use collaborations as a networking tool
Why I LOVE podcast guesting (pro tip: I'm loving my experience with PodMatch!)
Using social media creatively to connect with others
Who makes a good fit for "micro networking" and how to apply it to your business
It's ok to connect repeatedly with the same people! Consistency can build deeper relationships.
And more!

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Andréa Jones Mindful Marketing episode on The Dark Social
Melissa Snow's Powerful Women Rising episode on How to Let Other People Network Like Humans Too

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Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason, and our dog Clyde
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 7am.

I'm glad you're here and can't WAIT to learn all about YOU!