Reels vs. Stories, pivoting with confidence, platform overwhelm, and more! Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!

November 19, 2024 • Emily Aborn

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This week, we're diving into questions I get asked often as a marketing consultant and copywriter, as well as questions submitted by listeners like you!

In this episode, I answer:

How to confidently decide on and share a pivot in your business?
Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more!
How do you ACTUALLY build know, like, and trust?
Is LinkedIn dead?
Is blogging still a thing?
Is Facebook cool?
Reels vs. Stories - which should I focus on?

Resources and Links Mentioned:

Big thanks to listener, Julie Hartman for some of today's questions
She Built This podcast episode on Leveraging Linkedin with Marietta Gentles Crawford
👉🏻 Extended Show Notes with Reflection Questions

About Me & Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).

Email: emily@emilyaborn.com
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