Making Stories Work in Your Content

A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. 

I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! 

• Why stories in your content 
• Types of stories you can tell in your business and marketing
• Telling a concise Origin Story and where to use it 
• Telling Client Stories with 4 simple tips
• Telling your behind-the-scenes stories with more ease
• How to keep track of your stories and bring them to life 
• 4 Questions to ask yourself before sharing your story
• And more! 

Resources & Links Mentioned
👉🏻 EXTENDED SHOW NOTES with story prompts/questions
Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall
The Ever-Relevant Origin Story: Content with Character
Story Stash Workbook

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK).