Don't Make Them Cry to Get Them to Buy!

Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.

It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt!

Pain point marketing works and often grabs attention or raises alarm, but at what end?

In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy.

Inside this episode on pain point marketing: 

• Why pain point marketing is perpetuated and used often 
• My issues with pain point marketing and ethical red flags
• How to balance emotions, benefits, and empathy in your marketing without tapping on pain points 
• and MORE! 

Resources and Links Mentioned:
👉🏻 EXTENDED SHOW NOTES
Alice Karolina's episode on She Built This: How We Sell Matters
Content with Character episode on Features vs. Benefits

Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK).