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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Collaborations gone RIGHT: 6 Key factors for the BEST collaborations

August 19, 2025 • Emily Aborn

0:00 | 35:45

Text Emily!

Want to partner up with collaborators and spark collaborations that give you the goosebumps!?

It takes two to make a thing go right (it takes two to make it outta’ sight), and that’s exactly what I believe the best of the best collaborations create - an outta' sight experience that leaves everyone feeling good.

In this episode, I shed light on 20 different ways collaboration could look in your business, so you can consider new ideas and expand ones already underway.

I'll also offer 6 Keys to successful collaborations and what makes the BEST collaborations so amazing.

Inside the Episode:

The power of collaboration to take you to unimaginable places
My definition of collaboration
20 Ideas to add to your collaboration repertoire
6 Keys and examples of successful collaborations
And more!

Links, Amazing People, and Resources Mentioned:

[LIVE] Event with Barb Davids on August 28th: Become Their Favorite Podcast

Karen Kenney's Episode: "Ep. #327 - Relationships are Collaborations"

Teresa Schlup of Caffeine Creative (WP)

Robyn White of RDW Design Studio (WP)

Alethea Copelas of Inspired Website Design (Wix)

PodMatch

Chantelle Davis Gray's NEW Card Deck "It's Grow Time!"

Spotify Playlist featuring a ROUNDUP of Collaboration Pods

Quote from Episode:

"The best part of collaborating is believing you’re better together. That you can both bring your unique gifts to the table and that when combined, they are like a magic superpower.” - Karen Kenney

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU.

Let's Connect:

Email: emily@emilyaborn.com
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