Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
6 Flavors of Failed Collaborations: a heaping scoop of wisdom
Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout.
Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full of invaluable wisdom if you're willing to look closer, learn from your fumbles, and, of course, try again.
In this episode, we get into the six flavors of failed collaborations, lessons learned, and how to move forward intentionally when things flop.
In the episode:
- Painting failure in a new light
- Vanilla Letdown (the Flop)
- Neopolitan Ghoster (the Ghoster)
- Rocky Road to Nowhere (the Fizzle)
- Tunafish Mint Chocolate Chip (the Mismatch)
- Salted Caramel Heartache (the Friendship Fallout)
- Triple Scoop Overload (the Self-Sabotage)
- Lessons learned to help you prevent future failures
- And more!
Resources & Links Mentioned
Karen Kenney's Episode "Relationships are Collaborations"
About Me & Let's Connect
I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU.
