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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Why I kissed “content” goodbye: 3 lessons from a podcast rebrand

September 02, 2025 • Emily Aborn

0:00 | 25:21

Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:

The difference between copy and content
Why the decision to rebrand
Changes to help us engage more and grow!
It's OK to change your mind
Trust yourself when something feels off
Change can be scary, and it’s worth it!

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
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