Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer
Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?"
How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025), to help you answer these very questions and more about the rebranding process.
In the episode, we share personal stories, lessons learned, the emotional ups and downs of evolving a brand to match growth and reflect your new direction, and more! Whether you’re a solo entrepreneur or leading a team, this episode is packed with insights to help you make confident branding decisions.
- The difference between a brand refresh and a full rebrand, and how to know which your business needs
- Personal experiences and challenges faced during the rebranding process
- Tips for managing timelines, teams, and expectations during a brand overhaul
- Important questions to ask collaborators
- Actionable advice for making your brand feel truly “you”
And more!
Links Mentioned:
👉🏻 Emily's ULTIMATE REBRANDING GUIDE
Jess Mercier | JM Artist/Designer Website | Instagram | Brand Transformations Podcast
Connect with Me, Emily Aborn
m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.
Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.
Email: emily@emilyaborn.com
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Connect with Lindsay Dreyer
Founder of Happy Agent Co. and The Happy Agent Method, Broker and Owner of City Chic Real Estate, and mom of three.
