The Website Mistake Even Experts Make with special guest host, Jenny Belanger Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

The Website Mistake Even Experts Make with special guest host, Jenny Belanger

October 30, 2025 • Emily Aborn

Text Emily!

You are in for a TREAT with this bonus episode. No tricks, I promise.

When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU!

Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member. As a website design-copywriting duo, Jenny and I often get to collaborate and help people create personality-packed and money-making websites that business owners are proud to show off and share.

Jenny shares about Expert Overwhelm in the way only she can and how to avoid this common mistake in your website copy.

Connect with Jenny and check out her show:

Original episode with extended show notes

Jenny's Website: Jenny B Designs

Follow Jenny on Instagram

Other links mentioned:

JOIN US in the New England Podcaster's Group

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Connect with me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com