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Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Does My Business Really Need A...

November 11, 2025 • Emily Aborn

Text Emily!

...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence?

When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm.

Success doesn’t require omnipresence.

More platforms/places/spaces/faces ≠ more clients.

Burnout kills businesses faster than "not being on TikTok".

In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions:

The quiet quitting of social media
Does your business need social media?
Does your business need a podcast?
Does your business need an email newsletter (and what about Substack!?)?
Does your business need a lead magnet, nurture sequence, freebie, funnel
Do I NEED to create video!?
How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey Greene

Teresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up?

Robyn White's Instagram Post "I get all my business from referrals..."

For more on social media check out Barb David’s Small Business Sweet Spot Episode #84 “Don’t Poo Poo Social Media as a Marketing Channel”

About Me: Let's Connect! (and maybe book you that strategy call ;))

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com