Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

All Episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators

November 25, 2025 • Emily Aborn

0:00 | 33:32

Text Emily!

Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:

"I Love You" has become "luv u"

"Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread.

Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought.

In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks.

Why small businesses matter for our communities
Why small businesses need support now more than ever
4 Creative ways to show up for small businesses and creators
- Examples of giving them a platform
- Examples of resharing their content
- How to write a specific, stunning Google Review or LinkedIn rec (+)
- Commenting, engaging, and actually showing up because you care
A shoutout to some of those who've made my year impeccable
And more!

Links & Resources Mentioned:

The New England Podcaster's Group

The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)

Amy Bolduc's Instagram & Grounded in Maine Podcast

Barb David's Instagram & Small Business Sweet Spot Podcast

Kristy Ouellette's Instagram & Talk Travel to Me Podcast

Ande Lyons on Instagram & Don't Be Caged By Your Age Podcast

Megan Doughtery's State of Business Podcasting FREE Report

👉🏻 EXTENDED SHOW NOTES

About Me & How to Work Together

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com