Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Discover Your Brand Personality: Amplify your message and increase your connection

January 27, 2026 • Emily Aborn

Text Emily!

AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn.

Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in.

In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.

Learn how to have a business and brand that's personality-packed and reflects YOU.

Inside the episode, we're going to amplify your message and increase your connection by infusing more you:

What is brand personality?
How much personality is TOO much?
One common mistake people make when approaching brand personality
How to increase connection and engagement with your content
Telling stories through the lens of personality
Harnessing your unique sense of humor
Saying it like only YOU can
And more!

Connect with Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

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