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From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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A Matter of "Semantics": Dirty Word or Secret Weapon?

March 03, 2026 • Emily Aborn

0:00 | 27:29

Text Emily!

Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message.

Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter.

Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone.

Semantics is defined as: the branch of linguistics concerned with meaning. You get into word origins, context, implications, word relations, structures, and more.

In this episode, we're getting into whether or not it is just a matter of semantics or if it's something to look at more closely.

Real examples of how word choice shifts meaning
Should you say "fully booked" "at capacity" or "busy"?
Why vague language kills your message
Words that sound professional but mean absolutely nothing
A few tips on how to choose words that actually land
And more

Links & References Mentioned:

John McWhorter - articles on the NYT

What to Expect in 2026 featuring linguist, John McWhorter

Grammar Girl Podcast with Mignon Fogarty

The Karen Kenney Show, hosted by Karen Kenney

"I hate terminological arguments. Nothing important rests on the specific words we use so long as we understand each other.” - Paul Bloom

Let's Connect!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com