What if You Just Tried It? The Power of Experimentation Artwork

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Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

What if You Just Tried It? The Power of Experimentation

May 05, 2026 • Emily Aborn

0:00 | 32:02

Text Emily!

Instead of overthinking, what if you experimented about it instead!?

“Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg

In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness.

In the episode:

What does experimentation look like in business? Why it might be worth giving a whirl
How experimentation improves revenue, happiness, and chances of success
Why failing faster is a winning strategy
How experimentation helps make better decisions
Examples of experiments in life and business
5 Steps to experimenting
And more!

Links & Resources Mentioned

Karen Kenney's Podcast Episode: Find Out For Yourself

My Pinterest Experiment

My Substack: 104 Experiments

Link to Stats Source: "According to Booz & Company's 2011 Global Innovation 1000 report, more innovative companies showed 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative companies."

https://www.viima.com/blog/innovation-stats

How to Undergo YOUR Next Experiment:

1. Identify: What are you curious about? What haven't you tried but want to?

2. Keep the Stakes Low: Don't commit forever, set a time limit, and try it for a given period

3. Pick a Metric to Track: What would success look like for this? What do you want out of it?

4. Debrief: Did you like it? What did you learn? Would you do it again/keep going? What would you change?

5. Decide: Keep, pivot, or quit

About Me:

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

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