Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value

May 26, 2026 • Emily Aborn

0:00 | 16:22

Text Emily!

"I can't post unless I'm adding value."

Sound familiar?

We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold.

We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up.

Value isn't only found in a commodity.

It's not always educational, and it doesn't have to come in the form of a template, swipe copy, or prompts.

Sometimes value is making someone laugh or showing up consistently. It could look as simple as sharing your way of thinking. And sometimes, it's just being YOU.

In this episode, I'm breaking down what value actually means and five ways you might already be offering it, even without realizing it!

We cover:

Why "value" has become a gatekeeping word
What value actually is
5 Ways you're already adding value
+1 Bonus way of offering that doesn't get nearly enough air time
Why your presence and connection matter more than information
And more

About Me & Let's Connect:

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”.