Leave It or Live It? Permission to Quit and the Power to Persist Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Leave It or Live It? Permission to Quit and the Power to Persist

June 30, 2026 • Emily Aborn

0:00 | 20:36

Text Emily!

I learned two very simple and polar opposite lessons in June:

Quit what you hate
Keep going on what matters

The key is mastering the art of discernment to determine which is which!

Lesson #1: Leave It - If you don't like it, quit!

If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit!

If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you're allowed to let it go. For now, for good, for as long as you need to.

Lesson #2: Live It

The opposite lesson is also equally important: If you really want to do, be, or achieve something... give it your all! Be it, create it, start today!

The magic isn't in "faking it till you make it", it's actually making it and proving to yourself through small, consistent steps that you're the kind of person who makes REAL progress towards your goals and dreams.

The Main Takeaway & Reflection:

Life is a fine art of leaving the things that don't serve you and staying committed to the things that do. Some things deserve to be left behind. Some things deserve your daily commitment, one small step at a time.

There’s a lot of power in knowing the difference and a lot of freedom to allow yourself to be the kind of person who does BOTH.

- What are you staying in/with that you don't like (maybe you even hate it!?)?

- What are you abandoning that you actually love or want to pursue?

Referenced Episodes:

About Me

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
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