Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo

Emily Aborn

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0:00 | 32:56

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I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! 

But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.

From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters.

Conversation highlights:

  • The parts of Alex's entrepreneurial story he rarely shares
  • How PodMatch was born from a whiteboard and a consistent problem
  • What running a business from a place of service (rather than just revenue) changes about how they show up 
  • What the best podcast guests do to get invited back and referred, and what makes listeners stick around
  • The data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!)
  • Why AI-assisted laziness is making content worse, and where curiosity plays a role
  • The cost of building something meaningful and how to keep perspective when the going gets tough

Links Mentioned: 

Join PodMatch.com: joinpodmatch.com/emilyaborn
Quantum Video on Instagram:
instagram.com/p/C5lyZkMAKtB/
Age of Audio Documentary:
aoamovie.com/

Quotes: 

“What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike 

"Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex

“The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - Alex

About Alex- Links & Resources 

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn:
linkedin.com/in/alexsanfilippo/

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website: EmilyAborn.com | Facebook: Facebook.com/Emily.CatherineGrace | Instagram: Instagram.com/EmilyAborn | LinkedIn: LinkedIn.com/in/EmilyAborn | Substack: substack.com/@emilyaborn