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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Are You Accidentally Turning Your Community OFF?

August 11, 2026 • Emily Aborn

0:00 | 32:10

Text Emily!

No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes.

I see it on website after website.

Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients!

In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process.

We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it.

7 Fixes to make your customer the hero of the story
What to avoid when showing empathy and understanding
How to keep your experience and expertise in the picture
And more!

About Emily Aborn

Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!).

She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

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