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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Podcasting since 2023 • 95 episodes
Content with Character
Latest Episodes
How Your Messaging Helps Set Boundaries & Achieve Your Goals
We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s ki...
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27:53
Know, Like, Trust: Action Steps to Build KLT
You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Ofte...
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30:04
Don't Make Them Cry to Get Them to Buy!
Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! ...
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23:06
What's In it For ME? Focusing on Benefits vs. Features
On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around t...
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22:16
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